E-Commerce Revolution Conference

27 Oct 2017 9:30am

Is your business prepared for Amazon's arrival?

The Councils of Melbourne East are pleased to present E-Commerce Revolution a conference in response to the imminent arrival of Amazon.

Retail is changing

The landscape of retail is going through big changes. Online shopping and tap-and-go are evolving the arena quicker than some bricks and mortar stores can keep up. And now Amazon are looking to ‘invade’ Australia.

It’s a case of innovate or die. But really the only people who need to be afraid are Gerry Harvey and his cohorts.

Australian Market

Australian consumers are known for being first adopters. Take McCafe for example. Australia was the first country to trial the concept and now they are all over the world. As consumers we are open to change, but want it done our way.

We like to know who we are dealing with. We don’t like generic. Starbucks found this out in a big way, and their empire of a coffee shop on every corner fell apart. The Starbucks model was every coffee is the same. They wanted to tell us how to drink coffee, and in this country, that doesn’t work. We don’t like being told how to consume. And they failed.

Will Amazon succeed in Australia?

The short answer is yes of course they will. The investment they are putting behind their launch is going to undoubtedly be unmatched by any other launch seen here before. They will shake up the retail space.

Here in Australia, for retailers that have been lacking in innovation, and taking their customers for a long ride, they are right to be scared. Electrical retailers such as JB-Hifi, Harvey Norman, everday supermarkets like Coles and Woolworths, they are prime targets for being turned upside down very quickly. How can they respond now? Well only time will tell, but the clock has been ticking and it’s now very late in the day.

Amazon has 50% of all ecommerce in the USA, and a big chunk of the worldwide market. In Australia business has been historically slow to innovate on the ecommerce marketplace. Harvey Norman’s complaints about online shopping ruining Australian businesses speaks volumes for that.

Amazon’s Plan

So what is Amazon planning and will it work? As well as their online component Amazon are planning physical stores in Australia. Plus they are looking at setting up food shopping, Amazon Go, where you shop and leave without going through a check out. They are taking on Coles and Woolworths and Aldi and Costco to some extent. Will these four be able to innovate and survive?

Amazon’s innovation is going to blow some retailers out of the water.


The Amazon Platform- Prime, Prime Now and Prime fresh are all platforms Amazon will serve up to Australians. They will collect price points on all everything they plan to sell, which is almost everything, and give a 30% discount.


They plan to launch in September 2017.

How will Australian retailers cope?

The Australian retail model includes incredible customer experiences offline and online so after the initial seismic opening, it should be business as usual. Those who continuously innovate and go beyond for their customers will still be in business once the Amazon brand lands in Australia.

And what happens after Amazon?

That’s a big question. Right now we are in the midst of an extraordinary revolution where Artificial Intelligence and Augmented Reality is about to bring us immersive experiences to almost every part of our lives.

Our retail experience is going to be predictive, and we will be able to ‘model’ items we wish to purchase prior to buying. You will be able to see what a couch will look like in your lounge room, or a hat looks like on your head, all through augmented reality. So how huge an impact is Amazon going to have on the retail landscape in light of this?


Hear from experts about the opportunities available to retail and manufacturers in Melbourne East.


Master of Ceremonies, Danielle Storey
Danielle Storey understands communication and customer engagement and succinctly communicates business concepts and the essential attitudes required to grow businesses and teams. She engages all levels of business in the “buzz” of innovation - the framework that Australia, as a region needs to export our expertise and thrive.


Keynote: Future Vision, Chris Riddell
Chris Riddell is a highly acclaimed, award winning Global Futurist and industry recognized speaker on emerging trends and high speed change. He is also a renowned strategist advisor, and global trend spotter for businesses and leaders in today’s disrupted digital world.


Amazon Specialist, Chris Thomas
Chris Thomas is a passionate Amazon expert who excels at building his brands onAmazon, when he is not busy helping other people with their online requirements. He is an expert in Private Label, Amazon’s Global ecosystem, and online retail.


Workshop, Taylor Tran
Taylor Tran is an author, strategist and tech founder with 20 years global experience in technology and services. He is also a thought-leader and speaker within the coworking industry.


Distribution: Australia Post, Speaker TBD
Australia Post is the largest logistics force in Australia reaching 328 million delivery points in more than 190 countries worldwide. With a network of over 4000 post offices and our digital service capabilities in payment and identity, we’re uniquely places to create trusted connections between enterprise, government and consumers.


User Experience: Practicology, Merline McGregor
Practicology is a strategic multichannel consultancy with offices in London, Sydney, Melbourne and Hong Kong. The 70-plus global team continues to grow, but our point of difference remains the same; every consultant has worked within retail and consumer brands and understands our clients’ challenges.


Technology - Telstra, Shawn Smith
Telstra is Australia’s largest telecommunications and media company, Shawn Smith is Telstra’s mobility and innovation specialist, with up to the minute knowledge of technology and tools to help your business succeed.


When:   Friday, 27 October 2017
Time:     9.30am to 5.00pm
Venue:  Manningham Function Centre, 699 Doncaster Road, Doncaster




The Melbourne East councils are collaborating to bring this conference to our local business community. A joint venture initiative, the conference will be promoted via all partners to their greater business and general communities.

As a regional event the conference will feature in streams across the Melbourne East. The promotional campaign will include a range of communications mediums including traditional print (Council newsletters, Inside Small Business magazine, local newspapers) and digital (Social Media, eDMs, websites) channels.

Download the Sponsorship Proposal for sponsorship package details.

Sponsorship Enquiries:
Ben Harnwell, Manningham City Council
T: (03) 9840 9338, E: business@manningham.vic.gov.au












Manningham Function Centre