Already Online? How to drive your digital marketing further

24 Apr 2018 9:30am

If you’re already online and thinking ‘now what…?’ or not sure where to direct your energy next, this workshop will prepare you to move onwards and upwards through the ever-evolving digital landscape.

Find out how to make your online choices work harder, deliver smarter business outcomes and get the most return from your digital dollar at this next-level workshop for anyone who’s already on top of the basics.

Take the guesswork out of what comes next after getting yourself online and let yourself be guided by a digital expert with real-world small business experience through the many options available to boost your presence.

Get on top of ecommerce, mobile apps, website best practice and current trends in online marketing to boost leads and sales.

Find out how automation can improve your business efficiency and what a customer relationship management system (CRM) can tell you about customer buying patterns and behaviour.

Learn how to tailor an effective digital strategy that supports your business objectives and your plans for the future. Get a handle on the many different options available to monitor the outcomes so you can measure the return on your digital dollar without taking a stab in the dark.

Investigate emerging business models and how they successfully leverage digital technology, get to grips with digital disruption, its implications and what you can do to best to prepare yourself to stay one step ahead in this fast-changing world.

Get yourself prepared to hitch your business to the best of current digital know-how and technology at this essential Small Business Victoria workshop, one of many that have helped businesses in Victoria get started for over 10 years.

Learn how to:

  • Decide a digital strategy right for your business
  • Measure your website against best practice
  • Find your way around ecommerce, mobile apps and automation
  • Make the most of online marketing and how to measure its impact
  • Understand Artificial Intelligence (AI) and digital disruption
  • Manage risk, privacy and cybersecurity
  • Build your own action plan of next steps
  • Access tools, templates, support and resources in future


Your Presenter:  Fergal Coleman

Fergal has over 15 years’ experience in the digital communications space with a focus on digital strategies and social media. He has worked with clients in the public and private sector and is passionate about helping clients develop their digital capabilities in order to deliver better customer experiences.

His areas of expertise include digital communication, social media , digital information management, graphical information systems and asset management information systems.


Date:   Tuesday, 24 April 2018
Time:   9.30am - 1.00pm
Venue:  Room 2, Knox City Council, 511 Burwood Highway, Wantirna South
Cost:   $30


Knox City Council